Project note
B2B technology integrators sell on trust as much as capability. The site needed to make a buyer believe the company had done this before and could do it again, without burying them in product specs they were not ready to evaluate.
Digital Touch Systems
Digital Touch Systems Website
Digital Touch Systems is an integration company specializing in touchscreen displays and interactive systems for commercial, retail, and institutional environments. The website had to show the breadth of installations without making the buying process feel intimidating for non-technical decision makers.
- Website Design
- Technology Consulting
What I worked on
- Designed the website around real installation examples and use cases rather than spec sheets.
- Organized product and service categories so non-technical buyers could shortlist quickly.
- Built lead-capture paths that fit the company's project-based sales cycle.
