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Parasanti

Parasanti Website

Parasanti is a defense and edge-computing company focused on making the edge work without dependence on the cloud, through workload orchestration, optimization, and data translation across sensors, networks, and platforms. The website work supported their early-stage positioning to a technical and government-adjacent audience.

Published April 1, 2024
Updated April 1, 2024
  • Website Design
  • Content Strategy
  • Technology Consulting

What I worked on

  • Built the website to support an early-stage positioning for a defense and edge-computing audience.
  • Organized the site to communicate orchestration, optimization, and data translation as a coherent platform story.
  • Kept the design serious and technical to match the audience expectations of government and defense buyers.

Project note

Early-stage defense and government tech websites have a different reader than consumer or SMB sites. The audience expects technical specificity, mission alignment, and a serious tone. The work here was about communicating the platform clearly without overclaiming, knowing the company would keep evolving the messaging as it matured.