Alchemy Beauty Digital Platform

Alchemy Beauty is an Austin aesthetic clinic on Burnet Road that combines medical expertise with a refined, personalized approach to skincare and aesthetics. The site has to carry that same calm, premium feeling online while still helping visitors understand treatments, book appointments, and explore products without friction.

Published April 11, 2026

Updated April 11, 2026

Website Design
Local SEO
Content Strategy
Booking Flow
SEO Audit
E-commerce

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What I worked on

Refined the marketing site around treatment discovery, trust, and a premium visual tone.
Structured local SEO and service-page content around Austin search intent and location visibility.
Tightened booking entry points around the Aesthetic Record flow so consultations are easier to start.
Supported content strategy across treatment pages, educational copy, and service framing.
Kept product storytelling and shop touchpoints aligned with the rest of the brand experience.
Designed and launched e-commerce store.

Project note

This is ongoing work, which makes it especially useful as a portfolio item. The site is not just a one-time redesign. It has to keep supporting new services, local search visibility, booking behavior, and a premium brand feel as the business evolves. The interesting part is how closely the design, the content strategy, and the conversion flow have to stay connected for the site to keep feeling high-touch.

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