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Westwood Bath

Westwood Bath Website

Westwood Bath is a bath and bathroom remodeling company serving residential clients who are evaluating multiple contractors before committing to a project. The website needed to function as a trust-building tool for homeowners who do not remodel often and rely heavily on what they can find online before booking a consult.

Published November 1, 2023
Updated November 1, 2023
  • Website Design
  • Local SEO
  • Content Strategy

What I worked on

  • Built the website around homeowner research patterns rather than industry jargon.
  • Surfaced finished project work as the primary trust signal on key pages.
  • Set up local SEO foundations for a residential remodeling service area.

Project note

Home remodeling is a high-trust, low-frequency purchase. Most homeowners are evaluating two or three contractors and the website is doing a lot of the qualifying work before any phone call happens. The build focused on making that pre-consult experience clear and reassuring instead of pushy.