Project note
Festival websites are a different animal. The audience changes daily depending on whether the event is upcoming, live, or finished. The site had to age gracefully across that arc without needing a rebuild halfway through.
POP-X
POP-X Ann Arbor Festival Site
POP-X was a temporary public art festival in downtown Ann Arbor, Michigan, built around a rotating lineup of artists and pop-up installations across a short event window. The website needed to function as both a marketing site before the event and an active visitor guide while the installations were live.
- Website Design
- Content Strategy
What I worked on
- Built the festival website to handle pre-event marketing and on-site visitor wayfinding in the same flow.
- Organized the schedule, lineup, and installation details around the actual visitor experience.
- Designed for a short, high-traffic event window where the site needed to be glanceable on mobile.
