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Meal Pros

Meal Pros Website

Meal Pros offered pre-packaged healthy meals out of a Cedar Park, Texas kitchen with delivery across the Austin and Round Rock area, plus a handful of pickup locations for customers grabbing meals on the go. The website had to make ordering, pickup, and delivery feel obvious for people whose primary need was speed and consistency.

Published August 1, 2015
Updated August 1, 2015
  • Website Design
  • Local SEO
  • E-commerce

What I worked on

  • Designed the website around a meal delivery and pickup model serving the greater Austin area.
  • Surfaced pickup locations and delivery zones so customers could plan around their week.
  • Kept the menu, pricing, and ordering paths simple enough to support repeat customers.

Project note

Meal-prep businesses live or die on whether the website matches the actual customer routine. Most customers do not browse, they restock. The site needed to support that habit, surface the kitchen and pickup options clearly, and stay out of the way of a recurring weekly order.