Work
Frame Your Token
Frame Your Token was an Austin-based service that produced physical framed displays for digital art and NFT tokens, aimed at collectors who wanted their digital pieces present in their homes the same way traditional art is. The website had to bridge two audiences, collectors fluent in Web3 and family members who just wanted a piece on the wall.
What I worked on
Project note
Crossover products are tricky to sell online. Half the audience already knows the vocabulary and half does not. The site had to land cleanly with both without picking sides, and it needed to make the physical product feel as considered as the digital tokens it framed.
