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Against the Grain Woodworks

Against the Grain Woodworks Website + Local Search Support

Against the Grain Woodworks is a custom carpentry business focused on decks, pergolas, arbors, fences, and man caves. The site needed to show finished work immediately, make the service area clear, and give local search enough structure to support the business without padding the message.

Published April 12, 2026
Updated April 12, 2026
  • Website Design
  • Local SEO

What I worked on

  • Built the site around project photography so the finished work does the selling fast.
  • Kept the service story tight around decks, pergolas, fences, and related custom carpentry.
  • Structured the site and metadata to support local search visibility and clear service-area coverage.
  • Made the phone-first conversion path obvious for people ready to ask for a quote.

Project note

For a trades business like this, the website does not need to be clever. It needs to prove the work is real, show the kinds of builds the business wants more of, and make it easy for local customers to call. That mix of direct structure and local-search clarity is what gives the site value.